Discover A/B test results from leading apps.
Curated A/B test results from top apps to inspire growth. What it does: abtest.design offers a curated collection of A/B test results from best-in-class applications, providing actionable insights for product managers, designers, and growth marketers. Analyze successful experiments across various industries like SaaS, mobile apps, and e-commerce to understand what drives user acquisition, conversion, and retention. Key features: • Blinkist • +23% trial signups — Learn how Blinkist boosted trial signups with a 30-Day Guest Pass. • Headspace • +7% new signups — Discover strategies for increasing new signups through effective onboarding. • Uber • double-digit increase in rides per user — See how Uber optimized pricing estimates to drive more rides. • Duolingo • +40% learners on a streak — Understand how decoupling streaks from daily goals motivated users. • HotelTonight • +15% conversions — Analyze methods for streamlining the checkout process to improve conversions. • Moonly • +39% conversion rate — Explore how offering a free trial only for annual subscriptions impacted conversion rates. • Slopes • +25% trial start — See how implementing a 'Payramp, not Paywall' strategy increased trial starts. • Mobbin • +35% free-to-paid conversions — Learn from Mobbin's success in increasing free-to-paid conversions with a Pro badge. • SoFi • 20x referrals — Discover how real-time referral tracking led to a 20x increase in referrals for SoFi. • Mojo • +20% yearly subscriptions — Analyze how making the yearly plan the default option boosted annual subscriptions. • Instasize • +7% subscriptions — Understand how optimizing paywall placement can increase subscriptions. • Opal • +143% trial signup — See how driving motivation through content locking significantly increased trial signups. • Busuu • +83% conversions — Learn how content locking strategies boosted conversions for Busuu. • Github • +20% free & paid signups — Discover how visual contrast between pricing tiers impacted signups. • TikTok • +25% creator enrollment — Analyze the impact of delaying bank account setup on creator enrollment. • the pdf scanner • 2x conversion rate — See how testing different trial models (monthly vs. weekly vs. free) affected conversion. • Grammarly • +20% upgrade rates — Understand how personalized pricing recommendations can increase upgrade rates. • Pinterest • +20% signups — Learn how offering free content exploration before signup boosted signups. • Houzz • +15% conversion rate — Discover how separating contact information into multiple screens improved conversion. • Mural • +10% 1-week retention — See how an onboarding checklist impacted user retention. • Stash • +12% user retention — Analyze the impact of displaying individual investment amounts on user retention. • Houzz • +5% trial starts — Learn how customized landing pages for paid traffic can increase trial starts. • Buyagift • +9.6% sales — Discover how implementing a best price guarantee affected sales. • Instapage • +6.7% conversion rate — See how simplifying the pricing page layout improved conversion rates. • Dollar Shave Club • +5.2 subscriptions — Analyze how a conversational tone in onboarding can drive subscriptions. • Hannah & Henry • +46% sales — Learn how optimizing product pages with AI can boost sales. • Outseta • 5x conversion rate — Discover the impact of a credit card-required free trial on conversion rates. • Goldelucks • +32% orders — See how enhancing product detail pages can increase orders. • Going • +104% trial starts — Analyze how a “Trial for free” CTA can dramatically increase trial starts. Use cases: • Improve conversion rates by implementing proven pricing page strategies. • Boost trial signups with effective CTA and free trial variations. • Increase user retention through optimized onboarding flows. • Drive more subscriptions by testing different plan structures and paywalls. What makes it different: Provides real-world, anonymized A/B test results from successful companies, offering concrete data and specific tactics rather than theoretical advice. Focuses on measurable outcomes and actionable insights for immediate implementation.
