

A curated collection of design principles for better user interfaces.
Discover essential design principles to enhance user interface creation. What it does: Laws of UX is a comprehensive resource curating proven best practices for user interface design. It provides designers with a structured understanding of cognitive psychology and human behavior to inform their design decisions, leading to more intuitive and effective digital products. The collection covers a wide range of psychological phenomena relevant to user experience. Key features: • Aesthetic-Usability Effect — Users perceive aesthetically pleasing designs as more usable, influencing overall satisfaction. • Choice Overload — Addresses the tendency for users to become overwhelmed by too many options, impacting decision-making. • Chunking — Explains how to break down and group information into meaningful wholes to improve comprehension. • Cognitive Bias — Details systematic errors in thinking that affect user perception and judgment. • Cognitive Load — Defines the mental effort required to interact with an interface, guiding designers to minimize it. • Doherty Threshold — Highlights the optimal interaction speed (< 400ms) for peak user productivity. • Fitts’s Law — Describes the relationship between the time to acquire a target and its distance and size. • Flow — Explains the mental state of complete immersion and enjoyment during an activity. • Goal-Gradient Effect — Illustrates how the motivation to reach a goal increases as the goal becomes closer. • Hick’s Law — Details how the number and complexity of choices affect decision-making time. • Jakob’s Law — Emphasizes designing interfaces to align with user expectations based on their experience with other sites. • Law of Common Region — Explains how grouping elements within defined boundaries enhances perception. Use cases: • Designing intuitive navigation systems that minimize choice overload. • Optimizing form fields and interactive elements based on Fitts's Law and cognitive load. • Creating onboarding flows that leverage the Goal-Gradient Effect to maintain user engagement. • Ensuring fast response times to meet the Doherty Threshold for enhanced productivity. What makes it different: Laws of UX translates complex psychological principles into actionable design guidelines. It provides concrete explanations and examples, moving beyond generic advice to offer specific, research-backed insights for creating superior user experiences.